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   KEY INITIATIVE


Physical Stores
– To augment its operations the company plans to have a robust physical distribution network in the form of Physical Stores to ensure that the customer is never too far from a stock point. While selecting a locations for these network, several parameters are taken into consideration, viz. Industrial densities, (LSI's & SME's), Purchasing Power, Census statistics, Urban Population, Economic Growth, Contribution of states to GDPs, State-wise FDI's and Future Projects Plans devising a formula to gauge the market potential which would be the driving force for the Business to sail.

Logistics & Warehousing - Multi year program to setup company managed warehouses cum retail chain stores of around 10000 – 20000 sq. ft. at 60 strategic locations to improve upon logistics & inventory management.

Product Line Expansion – We are working towards enriching our product portfolio by continuously updating & enhancing the products in terms of numbers & quality.

Market Penetration – Scientifically designed program to penetrate the market & gain share by improving customer coverage in top industrial products market in India.