IW Portfolio

OVERVIEW

Aashi Rainwear is a leading manufacturer of premium rainwear & winterwear products, offering a wide range protective apparel through an extensive dealer and distributor network across India. To strengthen its digital presence and support channel expansion, Intelliworkz developed an integrated branding and marketing ecosystem that connected online commerce with offline market visibility.

INDUSTRY

Seasonal Climate Clothing

SERVICES

E-commerce Website Development Mobile Application Social Media Management Performance Marketing Dealer & Distributor Marketing Influencer Marketing OOH Advertising Marketing Collaterals and Branding Support

CHALLENGES

Limited digital presence despite strong offline distribution.
Required an e-commerce platform to expand direct customer reach.
Needed to strengthen brand visibility in a highly seasonal and competitive market.
Required separate marketing strategies for consumers and dealer/distributor partners.
Low digital engagement and limited brand recall among target audiences.

APPROACH

Developed a modern e-commerce website to drive online product discovery and sales.
Executed social media campaigns to build year-round brand engagement.
Launched influencer collaborations to increase consumer trust and product awareness.
Designed performance marketing campaigns focused on dealer and distributor acquisition.
Planned and executed outdoor branding through auto hoods, hoardings, and high-visibility media.
Created an integrated marketing strategy connecting digital, retail, and channel partner communication.